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Mmm…Junk Veggies. Just Like Mom Used to Make.

Credit: Brett ForsythIt is strange that the carrot industry has come to this, but the new carrot promotional machine showcases some clever marketing that is documented by USA Today. “A Bunch of Carrot Farmers,” a group associated with Bolthouse Farms, has paid some good money to Crispin Porter + Bogusky to tart up their carrots. Along with shiny new “junk food packaging”, the campaign features very self-aware 30 second ads, and a Flash-heavy website that not only promotes the product, but makes fun of carrots’ junk food counterparts.

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