Tag Archives: mass media

Proliferation of the Mighty Cupcake

Credit: Rachel from Cupcakes Take the Cake

I declare "cupcabobs" the next food trend.

Somehow cupcakes started popping up everywhere. One might say they have risen (eh, eh) to fame through some strange, cult-like celebrity obsession. One minute the Sex and the City girls are eating cupcakes on a bench on Bleecker Street, and suddenly these creamy little morsels have do-or-die television competitions dedicated to their extravagance. Cake Wrecks will even provide adequate coverage of the ugliest cupcake cakes, dubbed “CCCs” by the writers, Jen and John, propelling even gelatinous blob cakes into popularity.

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